Since 2014, we have been working with Mr. Mikizo Hashimoto, owner of the Japanese restaurant “Ichirin” on various projects such as product development.
We had always worked with corporations, never with an individual, but as his field of work expanded beyond simply cooking at his restaurant, he came to us for advise and that is how we started working together.
Mr. Hashimoto works with a variety of people. We are helping him give the images and ideas he wants to express a sense of unity and realize them.
“Sushi bento box and Ehomaki (Ehomaki is a type of sushi roll that is often eaten in February)”
Bento box and Ehomaki both supervised by Mr. Hashimoto were sold at the events “We love bento”(1/28~2/23 2015) and “Ehomaki from Isetan”(1/28~2/3 2015), respectively, at Isetan department store in Shinjuku. With abundant amount of flavorful Botargo and salmon flakes, they were both extravagant and full of colors.
“Triple-tiered Osechi box (Osechi are traditional Japanese New Year foods)at Takashimaya department store
In 2015, Osechi box supervised by Mr. Hashimoto became available to order and people all over Japan who had not had the chance to visit his restaurant in Tokyo now could taste his recipes and ideas, delivered frozen, at home. It is frozen using the latest flash freezing technology.
We started working on the package designs after presenting to Mr. Hashimoto and his clients our idea of what the products were going to be like. One premise we wanted to convey through the designs was that these products were essentially different from what Mr. Hashimoto served at his restaurant but that did not mean that this was a mere side project for him. Therefore the tone of the designs we came up with were different from that of his restaurant in that they were light and friendly. Also simplicity was important as we wanted the meals inside the packages to stand out.
We had always worked with corporations, never with an individual, but as his field of work expanded beyond simply cooking at his restaurant, he came to us for advise and that is how we started working together.
Mr. Hashimoto works with a variety of people. We are helping him give the images and ideas he wants to express a sense of unity and realize them.
“Sushi bento box and Ehomaki (Ehomaki is a type of sushi roll that is often eaten in February)”
Bento box and Ehomaki both supervised by Mr. Hashimoto were sold at the events “We love bento”(1/28~2/23 2015) and “Ehomaki from Isetan”(1/28~2/3 2015), respectively, at Isetan department store in Shinjuku. With abundant amount of flavorful Botargo and salmon flakes, they were both extravagant and full of colors.
“Triple-tiered Osechi box (Osechi are traditional Japanese New Year foods)at Takashimaya department store
In 2015, Osechi box supervised by Mr. Hashimoto became available to order and people all over Japan who had not had the chance to visit his restaurant in Tokyo now could taste his recipes and ideas, delivered frozen, at home. It is frozen using the latest flash freezing technology.
We started working on the package designs after presenting to Mr. Hashimoto and his clients our idea of what the products were going to be like. One premise we wanted to convey through the designs was that these products were essentially different from what Mr. Hashimoto served at his restaurant but that did not mean that this was a mere side project for him. Therefore the tone of the designs we came up with were different from that of his restaurant in that they were light and friendly. Also simplicity was important as we wanted the meals inside the packages to stand out.
