Volunteers from Shimantocho, Kochi Prefecture gathered with the thought, “More jobs for locals!”; thus Shimantono began.
I was brought into project in its early phases, so was able to contribute to things like the organization’s name and fundamental principles.
Shimantono comes from the town’s name: Shimantocho (or Shimanto town). The ending “no” of Shimantono is possessive in Japanese, meaning Shimanto’s “things”, and was chosen because it best represented their desire to introduce all things Shimanto.
The projects core vision: “Expose Shimanto’s Plentiful Nature to City Dwellers”.
In other words, finding the rich, abundant, appealing aspects of Shimano that its residents don’t notice (having become entirely use to them?) and properly letting the world know.
We started with food.
We designed a package with an easy to understand illustration of its contents, “An order for oneself”.
The food stuffs stylist Masako Ito chose are delicious and simple.
No additives, just pure nature.
Freshly picked or slightly flavored, it arrives in its natural form.
That seems obvious, but in reality not so simple – filling that gap is the concept behind Shimanto
I was brought into project in its early phases, so was able to contribute to things like the organization’s name and fundamental principles.
Shimantono comes from the town’s name: Shimantocho (or Shimanto town). The ending “no” of Shimantono is possessive in Japanese, meaning Shimanto’s “things”, and was chosen because it best represented their desire to introduce all things Shimanto.
The projects core vision: “Expose Shimanto’s Plentiful Nature to City Dwellers”.
In other words, finding the rich, abundant, appealing aspects of Shimano that its residents don’t notice (having become entirely use to them?) and properly letting the world know.
We started with food.
We designed a package with an easy to understand illustration of its contents, “An order for oneself”.
The food stuffs stylist Masako Ito chose are delicious and simple.
No additives, just pure nature.
Freshly picked or slightly flavored, it arrives in its natural form.
That seems obvious, but in reality not so simple – filling that gap is the concept behind Shimanto
