We have been handling brand management for a long-established Japanese tea wholesaler Marumo Mori Shoten in Shizuoka since 2007. The client’s wish to “spread awareness of the true taste of Japanese tea” is reflected in the design of its directly managed shop chagama and the line of products sold there.
We were involved in the entire process, from interior design to product development and package design, as well as the selection of the furniture, fixtures and products that the store handles.
chagama’s tea is contained in a large beige canister. The shop carries at all times over 40 types of tea sorted by production area and tea variety.
Inside the canister are small transparent bags each containing 50g of tea. It’s a new type of packaging that allows the consumer to visually check the condition of the tea in order to guarantee freshness.
We also designed lovely sleeves for gift giving. Sets of two and four sleeves are available, and you can place an assortment in each sleeve of your favorite tea and bean snacks sold in the shop.
We also designed packages for products other than tea, including tea packs and honey collected from tea fields. We aimed for simple packagings that require minimal material costs.
We are striving to establish the brand image for the products that are suitable as gifts by unifying the small-gift sleeves and the overall design while introducing a new packaging material that realizes both a pleasant appearance and a reduction of cushioning material.
chagama
2-10-7 Takajo, Aoi-ku, Shizuoka-shi Tel: 054-260-4775
We were involved in the entire process, from interior design to product development and package design, as well as the selection of the furniture, fixtures and products that the store handles.
chagama’s tea is contained in a large beige canister. The shop carries at all times over 40 types of tea sorted by production area and tea variety.
Inside the canister are small transparent bags each containing 50g of tea. It’s a new type of packaging that allows the consumer to visually check the condition of the tea in order to guarantee freshness.
We also designed lovely sleeves for gift giving. Sets of two and four sleeves are available, and you can place an assortment in each sleeve of your favorite tea and bean snacks sold in the shop.
We also designed packages for products other than tea, including tea packs and honey collected from tea fields. We aimed for simple packagings that require minimal material costs.
We are striving to establish the brand image for the products that are suitable as gifts by unifying the small-gift sleeves and the overall design while introducing a new packaging material that realizes both a pleasant appearance and a reduction of cushioning material.
chagama
2-10-7 Takajo, Aoi-ku, Shizuoka-shi Tel: 054-260-4775
