Kato Farm is located in Hiraya village, “the municipality with the smallest population”, in Nagano prefecture.
We worked on branding of the tomatoes they produce. They already had a dedicated customer base so we based the design on what those customers liked and also on the research on potential new customers. The owner wished to keep the prices of the products low so we steered clear of high- end type of design. Instead, used concepts such as “cute and delicious” and “wonderful country side” to convey the tastefulness of the tomatoes.
We had the same designer who had been working with the farm design the logo.
Coupled with the name, “Shinshu Highland Summer Tomato”, we believe we managed to create a brand image full of breeziness of highland summer.
Both fresh tomatoes and tomato juice are selling well and we are planning to come up with new products in the future.
We worked on branding of the tomatoes they produce. They already had a dedicated customer base so we based the design on what those customers liked and also on the research on potential new customers. The owner wished to keep the prices of the products low so we steered clear of high- end type of design. Instead, used concepts such as “cute and delicious” and “wonderful country side” to convey the tastefulness of the tomatoes.
We had the same designer who had been working with the farm design the logo.
Coupled with the name, “Shinshu Highland Summer Tomato”, we believe we managed to create a brand image full of breeziness of highland summer.
Both fresh tomatoes and tomato juice are selling well and we are planning to come up with new products in the future.
