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SOI is a new furniture brand that emphasizes “uniqueness”. With excitement and little surprises as ingredients, we designed the products with a situation such as “I just walked into a random shop, saw a piece of furniture and ended up buying it” in mind. The set of detachable shelves on the full-length mirror is an example of the “little surprise” that can tip the scales of a customer’s mind in favor of buying the product. The group of products we came up with were full of such tipping points and uniqueness that can kick off a chat between sales staff and customers but unfortunately the client went bankrupt and the products never reached the market.
Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715 Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715 Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715 Cushion | Prototype | Linen, Button or Ribbon | W500 D500 | Design Makiko Sakai Cushion | Prototype |Linen, Button or Ribbon | W500 D500 | Design Makiko Sakai Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800 Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800 Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800 Tulle blanket | Prototype | Tulle lace, Cupra | W1200 D800 | Design Makiko Sakai Rug | Prototype | Wool felt, Polyester felt | W2000 D1400 H5 | Design Makiko Sakai Rug | Prototype | Wool felt, Polyester felt | W2000 D1400 H5 | Design Makiko Sakai |
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