SOI is a new furniture brand that emphasizes “uniqueness”. With excitement and little surprises as ingredients, we designed the products with a situation such as “I just walked into a random shop, saw a piece of furniture and ended up buying it” in mind. The set of detachable shelves on the full-length mirror is an example of the “little surprise” that can tip the scales of a customer’s mind in favor of buying the product. The group of products we came up with were full of such tipping points and uniqueness that can kick off a chat between sales staff and customers but unfortunately the client went bankrupt and the products never reached the market.
Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715
Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715
Sofa | Prototype | Wool fabric, Steel, Urethane foam | W2140 D710 H715
Cushion | Prototype | Linen, Button or Ribbon | W500 D500 | Design Makiko Sakai
Cushion | Prototype |Linen, Button or Ribbon | W500 D500 | Design Makiko Sakai
Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800
Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800
Mirror | Prototype | Wood, Mirror, Neodymium | W700 D280 H1800
Tulle blanke | Prototype | Tulle lace, Cupra | W1200 D800 | Design Makiko Sakai
Rug | Prototype | Wool felt, Polyester felt | W2000 D1400 H5 | Design Makiko Sakai
Rug | Prototype | Wool felt, Polyester felt | W2000 D1400 H5 | Design Makiko Sakai