The brand’s basic philosophy is “unspectacular and orthodox design”.
Needless to say, the functionality always comes first when designing clubheads so the flexibility in designs is very limited. Within the limitation, we tried to pay as much attention as possible to the relationships between lines and planes to create a universal beauty that will appeal for a long time. The design seems simple at first glance, but you will notice how ridgelines disappear into and reappear on the planes to control the reflection of light.
We always found it disappointing how the cast iron part in the back of the heads looked cheap, so we made sure the backsides had the same appearance and feel as the heads themselves.












