About us − Sakai Design Associate
Q&A-
Sakai Design Associate Ltd
Name of company Sakai Design Associate Ltd Establish September 1992 Address 3F, 2-15-13 Ebisu-nishi Shibuya-ku,
Tokyo Japan, 150-0021Representative Director Toshihiko Sakai Staff 3 staffs Tel +813-6416-1030 Fax +813-6416-1031 E-mail info@sakaidesign.com URL http://www.sakaidesign.com Services Product Design, Advanced Design
Product Development and Branding
Workshop style Product Development
(We develop actual products while holding workshops
with various departments of the client) -
Toshihiko Sakai
1964 Born in Kochi, Japan 1983 – 1987 Tokyo Zokei University, BA design 1988 – 1990 Designer at Kozo Design Studio 1992 – Freelance designer,
founded Sakai Design Associates Ltd.2006 – 2017 Part – time Lecturer at Faculty of Engineering and Design at Hosei University 2012 – Part – time Lecturer at Tokyo Zokei University 2018 – Research Professor at Tokyo Zokei University 
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Product design
2003 Design for the flagship model of a High function body composition meter (Good design award) 2003 – 2004 Design for network electric appliance “COMCOM”
(2006 red dot design concepts interaction & communication / red dot award)2004 Original products design for “Guggenheim Museum Exhibition” corroborated with TITLE Magazine 2007 Design project for “Spider” (Pen CREATIVE AWARDS 2008-2009 Best design) 2008 Design for YAMAHA “BODiBEAT” a music player for runner 2008 Design for Guzzini the chopstick rest “Foodesign Japan” project 2010 – 2012 Design for At Aroma, six types of aroma diffusers 2011 Design for the pendant lights Puka Puka for the interior lighting manufacturer Flames 2013 Design for Fuji Iryoki “AS960” the high end massage chair 2013 Design for the bath additives, “Bath oil and Bubble”, which we co-developed with POLA as gift for attendees of “ifs Future Laboratory”’s launch party 2013 Design for Fuji Iryoki “AS960” the high end massage chair 2014 Design for three trophies for newly launched motor boat races at the request
of the Foundation of Japan Motor Boat Racing Association2014 – 2015 Design for HOOP and PEAKS, coffee making equipments for Rivers -
Awards
2002 Good Design Award, Daito Electric Machine Industry CHD701 Massage Chair 2003 Good Design Award, Tanita Body Composition Monitor 2005 Good Design Award, Marutaka Celebisu Massage Chair 2006 red dot design award, Comfortable Communications COMCOM Home Network Appliance 2008 – 2009 Pen CREATIVE AWARDS Best Design, PTP Spider DVD Recorder 2013 Good Design Award, Fuji Medical Instruments AS960S Massage Chair 2017 – 2018 A’ Design Award Silver Winner, Foster Electric KOTORI501 Bluetooth Speaker 2017 – 2018 A’ Design Award Silver Winner, Reliance 2300 Series Towel Bar / Toilet Paper Holder 2024 – 2025 A’ Design Award Bronze Winner, Asahi Print COLETTE Abacus 2024 Kids Design Award, Asahi Print COLETTE Abacus -
Workshop
2004 Design workshop regarding interior design of automobile for an automobile manufacturer 2006 Design workshop about liquid crystal television for a household appliance maker 2007 Workshop regarding “Living and Design” with Itochu fashion system co., ltd. 2007 Design workshop regarding to development of new products line for a consumer products manufacturer 2009 Design workshop about concept model of industrialized house for house builder 2009 Workshop regarding “Comfortable” with Itochu fashion system co., ltd. 2009 Design workshop for five mobile phone manufactures 2010 Workshop regarding “Universal Design” with Itochu fashion system co., ltd. 2011 Design workshop regarding to development of new products line with Itochu fashion system co., ltd. 2012 Design workshop regarding to development of new products line for a consumer products manufacturer 2013 – 2014 Product development workshop for +9 project for POLA -
Design direction, consulting
2002 Goods selection and VMD for LAUNE Ginza 2005 – 2008 Design director of “Delicious kitchen project” 2006 Design director of “Shizuoka rendezvous-project” 2007 Design direction and product design for products of “PANTONE UNIVERS” 2007 – Design director of “Marumo Mori Shoten” a tea company 2010 Design direction and product design for “Jinguji Kamidanasha” a household Shinto altar maker 2011 – 2013 Design direction and product design for “LITEC” a new brand of Massage chair company in China 2012 Design director of “Shimantono” a food company 2014 Art Director of “+9” project for POLA 2014 – Support in product development and other areas for Mr. Hashimoto, owner of the Japanese restaurant “Ichirin” 2014 – Interior design direction for the shop and design direction of the products “Chagama”, Marumo Mori Shoten’s directly managed shop 2015 – 2016 Direction of visual communication planning including designing business cards, packaging and website for long- established Japanese sweet shop “Okame” -
Exhibition
1994 Abitale il Tempo Progetti è Territori – Verona 1995 Today’s Japan Design sampling – Toronto Canada 1998 / 1999 / 2001 Sol Levato! – Gallery Mudima / Salone Satellite, Milan 2002 Compact Impact – Gallery TKNY, New York, USA 2004 JAPANESE DESIGN TODAY 100 exhibitions – Kawasaki city museum, Kanagawa (touring world widely hereafter) 2005 Design tide PANTONE + Yoko sofa exhibition – Minami Aoyama 291, Tokyo 2007 Japanese Designers exhibition – Shiodomeitalia Creative center, Tokyo 2008 Guzzini Foodesign Project exhibition – Frankfurt / Milan / Tokyo 2010 Big Trophy exhibition – AXIS, Tokyo 2012 365日Charming Everyday Things / sample (Bastille Design Center, Paris) 2013 Big Trophy & Small Trophy (France, Paris, Maison & Objet Trade show) 2013 J STYLE+ / sample (Maison & Objet Trade show, Paris) 2015 Tea boxes for the future exhibition(Ginza Mitsukoshi) -
WORK FOR 2005 – 2016
Marutaka Co., Ltd.
TOSHIBA CORPORATION
YAMAHA CORPORATION
LG Electronics Inc.
RIVERS CO., LTD.
KYOCERA Corporation
Shizuoka-city
Marumo Mori shoten, Inc.
JAPAN TUPPERWARE CO., LTD.
British American Tobacco
Sekisui House, Ltd.
Olympus Imaging Corp.
@aroma Co., Ltd.
SHANGHAI JIUGONG INDUSTRY CO.,LTD.
Kao Corporation
shimantono CO.,LTD.
Fuji MEDICAL INSTRUMENTS MFG.CO.,LTD.
Foundation of Japan Motor Boat Racing Association
Isetan Mitsukoshi Ltd.
POLA ORBIS HOLDINGS INC.WORK WITH 2007 – 2016
Itochu fashion system co., ltd.
Nippon Design Center Inc.
Hamano Institute Inc.
Yano Research Institute Ltd.
DENTSU INC.
Mike Simpson Design
Spiral Wacoal Art Center
Bridge Design Consulting International
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