We designed toiletries for Reliance.
Since this was our first time working together, we started by putting all of their products up on a board and see the lineup. We were surprised to learn that the product designs of the industry, including those of their rival companies, have changed little since the end of the bubble economy. With the idea of creating products which will be available for a long time, we went about designing them under the concept of “tenderness from now on”. The spatial restrictions that came with using a lot of curved surfaces were not easy to deal with (the designs look simple but it’s full of 3-dimensional curved surfaces and combined curves) but we believe we came up with designs that would withstand the test of time for the next twenty years. We were honored and thrilled to be the first non-staff designer working with Relaince since the late Shigeru Uchida.
Since this was our first time working together, we started by putting all of their products up on a board and see the lineup. We were surprised to learn that the product designs of the industry, including those of their rival companies, have changed little since the end of the bubble economy. With the idea of creating products which will be available for a long time, we went about designing them under the concept of “tenderness from now on”. The spatial restrictions that came with using a lot of curved surfaces were not easy to deal with (the designs look simple but it’s full of 3-dimensional curved surfaces and combined curves) but we believe we came up with designs that would withstand the test of time for the next twenty years. We were honored and thrilled to be the first non-staff designer working with Relaince since the late Shigeru Uchida.
