This is a 2-cup version of the coffee press “Hoop” that went on sale in 2014. This version was actually produced before the bigger version that went on sale first due to the sales strategy at the time so the designs of the both are based on this smaller 350 ml version.
The concept is the same but the emphasis of the 350ml version is on its naturally balanced look while the 720ml version is meant to look slightly cutely deformed. As opposed to coffee makers with filters, this coffee maker extracts coffee bean oil which is rich in quintessential deliciousness of coffee.

We designed a successor model of the coffee press CORE/FIN from Rivers.
As the design was conceived with the intent to maximize the reduction of components, we were able to minimize the amount of plastic and number of parts used. Moreover, while the inside was invisible in the previous model, the new design Hoop reveals the content to the greatest possible degree since being able to actually see what takes place inside becomes an important factor in enhancing the flavor. Although the press can also be used for tea, we designed it to evoke a somewhat coffee-like image. If this intent has been conveyed, I think we can consider it a success.

英語のテキスト3